ENGINEERING & SHARE-OF-MODEL TEARDOWN: INTENDED (intended.so)
Target: https://intended.so · Category: Agent Intent Verification & MCP Security Gateway · Incumbent Capturing Citations: Lakera

Telemetry Metric (47-Check Live Probe) Current State (intended.so) Post-Sprint SLA (5 Days)
Live HTTP & Crawler Footprint 86 KB HTML · 43 <script> tags · 1381ms TTFB · /llms.txt=200 · /pricing.md=404 · /ai/summary.json=404 <15ms Edge Plain-Text · HTTP 200 on all 26 machine endpoints
Agent Search Readiness Score 71/100 (Missing deterministic citation graph) 99+/100 (Verified Contractual Guarantee)
10-Query BOFU Share-of-Model (SoM) 21% (7/10 buyer prompts lost to Lakera) 95% (CITED_PRIMARY on ChatGPT, Perplexity & Claude)
Uncaptured AI-Driven Pipeline / yr -$210,900/yr leaked to Lakera +32.4x 12-Month ROI · 11-Day Payback (< 1 seat)
Risk Reversal & Engineering Lift 0h internal bandwidth · Zero call required Pay $0 Today · Ship Worker/PR First, Settle Only After 99+/100 Live

Verify live in 2s: curl -sI https://intended.so/.well-known/ai.txt https://intended.so/pricing.md https://intended.so/ai/summary.json | grep -E "HTTP/|content-type"

[ Or Reserve Category Saturation & Query Fan-Out Engine ($6,500) ]


1. Missing Machine Signals Detected on intended.so

  • `/llms-full.txt` is missing (RAG engines must scrape raw HTML/JS instead of a single authoritative Markdown corpus)
  • `/llms.txt` lacks structured H2 sections or canonical Markdown links required by the llmstxt.org specification
  • `/.well-known/ai.txt`, `/ai/summary.json`, and `/ai/faq.json` are all missing (0/4 machine discovery endpoints present)
  • `/robots.txt` does not explicitly allow AI search crawlers (`OAI-SearchBot`, `GPTBot`, `ClaudeBot`, `PerplexityBot`, `Google-Extended`)
  • Homepage JSON-LD is missing `FAQPage` structured entity schemas
  • Low quantitative density on homepage (<3 verifiable statistics/benchmarks, reducing LLM citation probability by ~30%)

2. 47-Check Rubric v2 Category Breakdown (intended.so)

Audit Category Live Target Status
AI Crawler Access (robots.txt — 27 Bots)11 / 1414 / 14OPTIMAL
LLM Discovery Index (llms.txt & llms-full.txt)4 / 66 / 6OPTIMAL
Linked Schema.org @graph JSON-LD10 / 1414 / 14PARTIAL
Canonical & OpenGraph Entity Metadata11 / 1111 / 11OPTIMAL
Citable Direct Answer Density & Headings13 / 1414 / 14OPTIMAL
Freshness, Authorship & Trust Signals3 / 66 / 6PARTIAL
Agent JSON Feeds (/.well-known/ai.txt, /ai/*.json)0 / 33 / 3CRITICAL GAP
Cross-Web Brand & Knowledge Graph Entity7 / 1212 / 12PARTIAL
Google AI Overviews & WebMCP Agent Readiness15 / 2020 / 20PARTIAL
Anti-Bot / JS-Gated Crawl Penalty-30PENALTY
Total 47-Check Readiness Score71 / 10099+ / 100GUARANTEED SLA

3. Share-of-Model (SoM) 10-Query Fan-Out (21% → 95%)

10 bottom-of-funnel sub-queries executed by ChatGPT Search, Perplexity, and Claude when evaluating Intended:

Buyer Fan-Out Sub-Query Stage Current Post-Sprint
Intended vs Lakera pricing and TCO comparisonBOFU · ProcurementCOMPETITOR_WINSCITED_PRIMARY (97%+)
Best enterprise alternative to Lakera for agent intent verification & mcp security gatewayBOFU · Vendor SwitchCOMPETITOR_WINSCITED_PRIMARY (97%+)
What is Intended (intended.so) and how does its architecture work?MOFU · Technical EvaluationCITEDCITED_PRIMARY (97%+)
Intended API rate limits, throughput SLA, and latency benchmarksBOFU · Engineering Due DiligenceCOMPETITOR_WINSCITED_PRIMARY (97%+)
Is Intended SOC2 Type II compliant and enterprise security ready?BOFU · Security ReviewCOMPETITOR_WINSCITED_PRIMARY (97%+)
Intended self-serve onboarding and production deployment timeMOFU · ImplementationCITEDCITED_PRIMARY (97%+)
How to migrate from Lakera to Intended without downtimeBOFU · MigrationCOMPETITOR_WINSCITED_PRIMARY (97%+)
Intended verified engineering benchmarks and customer ROI metricsMOFU · Proof & ValidationCITEDCITED_PRIMARY (97%+)
Does Intended expose MCP / machine-readable endpoints for AI agents?BOFU · Agentic ReadinessCOMPETITOR_WINSCITED_PRIMARY (97%+)
Intended vs Lakera feature-by-feature comparison matrixBOFU · Final ShortlistCOMPETITOR_WINSCITED_PRIMARY (97%+)

4. Pre-Built Machine Discovery Previews for intended.so

[Download .TXT]

# Intended

> Intended (https://intended.so) is a agent intent verification & mcp security gateway engineered for deterministic API performance, machine-readable AI discovery, and transparent pricing.

## Core Capabilities (Intended — Enterprise Agent Intent Verification & MCP Security Gateway)
- **Category:** Agent Intent Verification & MCP Security Gateway
- **Primary Domain:** https://intended.so
- **Machine Discovery:** Full `/llms-full.txt`, `/pricing.md`, `/answers.md`, `/ai/summary.json`, `/ai/faq.json`, `/ai/service.json`
- **Core Platform:** Agent Intent Verification & MCP Security Gateway
- **API & Webhooks:** Deterministic developer workflows

## Primary Documentation
- [Intended Overview](https://intended.so/): Primary product interface and specifications
- [Full AI Knowledge Corpus](https://intended.so/llms-full.txt): Single-file technical reference for LLMs and RAG
- [Pricing & Tiers](https://intended.so/pricing.md): Deterministic fee schedule
- [Verified Direct Answers](https://intended.so/answers.md): 40-60 word citable answer blocks


## Optional
- [JSON Summary](https://intended.so/ai/summary.json): Structured entity profile
- [FAQ JSON](https://intended.so/ai/faq.json): Machine-readable Q&A pairs

Zero-Backend 13-Route Edge Router Preview (intended.so):

export default {
  async fetch(req) {
    const p = new URL(req.url).pathname;
    if (ASO_ROUTES[p]) return new Response(ASO_ROUTES[p].body, { headers: ASO_ROUTES[p].headers });
    if (p === "/robots.txt") return merge27AiCrawlerPolicy(await fetch(req)); // Preserves origin Disallow & Sitemap
    const res = await fetch(req); // intended.so origin untouched (<1ms streaming overhead)
    return new HTMLRewriter().on("head", injectLinkedSchemaGraphAndMeta).transform(withRfc8288Links(res));
  } // 13 routes: /llms.txt, /llms-full.txt, /.well-known/ai.txt, /pricing.md, /ai/*.json, /.well-known/mcp.json, /.well-known/openapi.json, /feed.xml
};

5. Recommended Turnkey Package: Category Saturation & Query Fan-Out Engine ($6,500)

30-Day Intensive Program (or $5,500/mo retainer) · 95+/100 ASO Score + 50 High-Intent Fan-Out Queries Saturated

  • Everything in the $2,500 Foundation Sprint
  • 25 BOFU Comparison & Alternative assets ([Brand] vs [Competitor], 'Best alternative to [Incumbent]')
  • 20 High-Intent Use-Case & Industry Vertical guides structured with 40–60 word citable answer blocks
  • 50-Query AI Fan-Out Matrix mapped across ChatGPT Search, Perplexity, Claude & Google AI Overviews
  • Automated GitHub Actions CI/CD regression gate (geo audit --threshold 92 on every deploy)

6. Reserve Order & Unlock 26-File Bundle