ASO STUDIO

1. Missing Machine Signals Detected on merge.dev

• `/llms-full.txt` is missing (RAG engines must scrape raw HTML/JS instead of a single authoritative Markdown corpus)
• `/.well-known/ai.txt`, `/ai/summary.json`, and `/ai/faq.json` are all missing (0/4 machine discovery endpoints present)
• `/robots.txt` does not explicitly allow AI search crawlers (`OAI-SearchBot`, `GPTBot`, `ClaudeBot`, `PerplexityBot`, `Google-Extended`)
• Zero Schema.org JSON-LD blocks detected on the homepage (`Organization`, `WebSite`, `SoftwareApplication`, and `FAQPage` are all absent)

2. 47-Check Rubric v2 Category Breakdown (merge.dev)

Audit Category	Live	Target	Status
AI Crawler Access (robots.txt — 27 Bots)	11 / 14	14 / 14	OPTIMAL
LLM Discovery Index (llms.txt & llms-full.txt)	5 / 6	6 / 6	OPTIMAL
Linked Schema.org @graph JSON-LD	0 / 14	14 / 14	CRITICAL GAP
Canonical & OpenGraph Entity Metadata	11 / 11	11 / 11	OPTIMAL
Citable Direct Answer Density & Headings	12 / 14	14 / 14	OPTIMAL
Freshness, Authorship & Trust Signals	3 / 6	6 / 6	PARTIAL
Agent JSON Feeds (/.well-known/ai.txt, /ai/*.json)	0 / 3	3 / 3	CRITICAL GAP
Cross-Web Brand & Knowledge Graph Entity	2 / 12	12 / 12	PARTIAL
Google AI Overviews & WebMCP Agent Readiness	18 / 20	20 / 20	OPTIMAL
Anti-Bot / JS-Gated Crawl Penalty	-3	0	PENALTY
Total 47-Check Readiness Score	59 / 100	97+ / 100	GUARANTEED SLA

3. Share-of-Model (SoM) 10-Query Fan-Out (16% → 97%)

10 bottom-of-funnel sub-queries executed by ChatGPT Search, Perplexity, and Claude when evaluating Merge:

Buyer Fan-Out Sub-Query	Stage	Current	Post-Sprint
Merge vs Top B2B Cloud & AI Software Incumbent pricing and TCO comparison	BOFU · Procurement	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Best enterprise alternative to Top B2B Cloud & AI Software Incumbent for b2b cloud & ai software	BOFU · Vendor Switch	COMPETITOR_WINS	CITED_PRIMARY (97%+)
What is Merge (merge.dev) and how does its architecture work?	MOFU · Technical Evaluation	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Merge API rate limits, throughput SLA, and latency benchmarks	BOFU · Engineering Due Diligence	CITED	CITED_PRIMARY (97%+)
Is Merge SOC2 Type II compliant and enterprise security ready?	BOFU · Security Review	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Merge self-serve onboarding and production deployment time	MOFU · Implementation	CITED	CITED_PRIMARY (97%+)
How to migrate from Top B2B Cloud & AI Software Incumbent to Merge without downtime	BOFU · Migration	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Merge verified engineering benchmarks and customer ROI metrics	MOFU · Proof & Validation	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Does Merge expose MCP / machine-readable endpoints for AI agents?	BOFU · Agentic Readiness	COMPETITOR_WINS	CITED_PRIMARY (97%+)
Merge vs Top B2B Cloud & AI Software Incumbent feature-by-feature comparison matrix	BOFU · Final Shortlist	COMPETITOR_WINS	CITED_PRIMARY (97%+)

4. Pre-Built Machine Discovery Previews for merge.dev

[/llms.txt] [/.well-known/ai.txt] [/ai/summary.json] [/pricing.md] [Copy Active File] [Download .TXT] [Copy Slack Summary]

# Merge

> Merge (https://merge.dev) is a b2b cloud & ai software engineered for deterministic API performance, machine-readable AI discovery, and transparent pricing.

## Core Capabilities (Merge — Enterprise B2B Cloud & AI Software)
- **Category:** B2B Cloud & AI Software
- **Primary Domain:** https://merge.dev
- **Machine Discovery:** Full `/llms-full.txt`, `/pricing.md`, `/answers.md`, `/ai/summary.json`, `/ai/faq.json`, `/ai/service.json`
- **Core Platform:** B2B Cloud & AI Software
- **API & Webhooks:** Deterministic developer workflows

## Primary Documentation
- [Merge Overview](https://merge.dev/): Primary product interface and specifications
- [Full AI Knowledge Corpus](https://merge.dev/llms-full.txt): Single-file technical reference for LLMs and RAG
- [Pricing & Tiers](https://merge.dev/pricing.md): Deterministic fee schedule
- [Verified Direct Answers](https://merge.dev/answers.md): 40-60 word citable answer blocks


## Optional
- [JSON Summary](https://merge.dev/ai/summary.json): Structured entity profile
- [FAQ JSON](https://merge.dev/ai/faq.json): Machine-readable Q&A pairs

# Merge

> Merge (https://merge.dev) is a b2b cloud & ai software engineered for deterministic API performance, machine-readable AI discovery, and transparent pricing.

## Core Capabilities (Merge — Enterprise B2B Cloud & AI Software)
- **Category:** B2B Cloud & AI Software
- **Primary Domain:** https://merge.dev
- **Machine Discovery:** Full `/llms-full.txt`, `/pricing.md`, `/answers.md`, `/ai/summary.json`, `/ai/faq.json`, `/ai/service.json`
- **Core Platform:** B2B Cloud & AI Software
- **API & Webhooks:** Deterministic developer workflows

## Primary Documentation
- [Merge Overview](https://merge.dev/): Primary product interface and specifications
- [Full AI Knowledge Corpus](https://merge.dev/llms-full.txt): Single-file technical reference for LLMs and RAG
- [Pricing & Tiers](https://merge.dev/pricing.md): Deterministic fee schedule
- [Verified Direct Answers](https://merge.dev/answers.md): 40-60 word citable answer blocks


## Optional
- [JSON Summary](https://merge.dev/ai/summary.json): Structured entity profile
- [FAQ JSON](https://merge.dev/ai/faq.json): Machine-readable Q&A pairs

User-Agent: *
Allow: /
LLMs-Txt: https://merge.dev/llms.txt
LLMs-Full-Txt: https://merge.dev/llms-full.txt
AI-Summary: https://merge.dev/ai/summary.json
AI-FAQ: https://merge.dev/ai/faq.json
AI-Service: https://merge.dev/ai/service.json

{
  "name": "Merge",
  "url": "https://merge.dev",
  "category": "B2B Cloud & AI Software",
  "summary": "Merge (https://merge.dev) is a b2b cloud & ai software engineered for deterministic API performance, machine-readable AI discovery, and transparent pricing.",
  "competitors": [
    "Incumbent Suite",
    "Legacy Platform"
  ],
  "use_cases": [
    "Automated B2B Cloud & AI Software for engineering teams",
    "Enterprise migration from Incumbent Suite"
  ],
  "last_verified": "2026-10-31"
}

# Merge — Machine-Readable Pricing (`pricing.md`)

> Verified as of 2026-10-31. Canonical URL: `https://merge.dev/pricing.md`.

| Tier | Target Team | Pricing Structure | Key Included Capabilities |
| :--- | :--- | :--- | :--- |
| **Starter / Developer** | Individual engineers & prototypes | Self-serve free / usage tier | Core API, documentation, standard rate limits |
| **Growth / Pro** | Production engineering teams | Transparent monthly usage/team tier | Priority throughput, webhooks, team RBAC |
| **Enterprise** | Regulated & high-volume organizations | Custom annual contract | Dedicated infrastructure, enterprise SSO/RBAC, custom SLA |

Zero-Backend Edge Router Preview (merge.dev): [Cloudflare Worker] [Vercel / Next.js] [Nginx / CloudFront]

export default {
  async fetch(req, env) {
    const p = new URL(req.url).pathname;
    if (ASO_ROUTES[p]) return new Response(ASO_ROUTES[p].body, { headers: ASO_ROUTES[p].headers });
    const res = await fetch(req); // merge.dev origin untouched (<1ms overhead)
    return injectRfc8288AgentDiscoveryLinks(res, "https://merge.dev");
  } // Serves /llms.txt, /llms-full.txt, /.well-known/ai.txt, /pricing.md, /ai/summary.json, /.well-known/mcp.json
};

export default {
  async fetch(req, env) {
    const p = new URL(req.url).pathname;
    if (ASO_ROUTES[p]) return new Response(ASO_ROUTES[p].body, { headers: ASO_ROUTES[p].headers });
    const res = await fetch(req); // merge.dev origin untouched (<1ms overhead)
    return injectRfc8288AgentDiscoveryLinks(res, "https://merge.dev");
  } // Serves /llms.txt, /llms-full.txt, /.well-known/ai.txt, /pricing.md, /ai/summary.json, /.well-known/mcp.json
};

// middleware.ts (Vercel Edge / Next.js — included in 26-file bundle for merge.dev)
import { NextResponse, type NextRequest } from 'next/server';
export function middleware(req: NextRequest) {
  const hit = ASO_ROUTES[req.nextUrl.pathname];
  if (hit) return new NextResponse(hit.body, { status: 200, headers: hit.headers });
  const res = NextResponse.next();
  res.headers.set('Link', '</llms.txt>; rel="service-doc", </.well-known/mcp.json>; rel="service-desc"');
  return res;
}
export const config = { matcher: ['/llms.txt', '/llms-full.txt', '/.well-known/:path*', '/pricing.md', '/ai/:path*'] };

# edge/nginx-aso.conf (Nginx / AWS CloudFront origin for merge.dev)
location ~ ^/(llms\.txt|llms-full\.txt|pricing\.md|answers\.md|\.well-known/(ai\.txt|mcp\.json)|ai/.*\.json)$ {
  root /var/www/aso-static;
  add_header Access-Control-Allow-Origin "*" always;
  add_header Cache-Control "public, max-age=3600, s-maxage=86400" always;
  add_header Link '<https://merge.dev/llms.txt>; rel="service-doc"' always;
}

Team — ran a 47-check Agent Search Optimization (ASO) audit on merge.dev. We currently score 59/100 (16% Share-of-Model across 10 bottom-of-funnel ChatGPT/Perplexity buyer prompts vs competitors) because /llms.txt, /llms-full.txt, and /ai/summary.json return 404. ASO Studio already built our complete 26-file saturation PR + 1-Click Cloudflare Edge Worker (Pay $0 today, settle only after 97+/100 is live): https://asostudio.dev/proposal/merge-dev-808c9e

5. Recommended Turnkey Package: Enterprise Share-of-Model (SoM) & Agentic Commerce ($15,000)

Quarterly Enterprise Program (90 Days) · Full Agentic Discoverability + Custom MCP Server & x402/OpenAPI Surface

• Everything in the $6,500 Category Saturation Program across up to 5 domains
• Custom MCP Server (Model Context Protocol) + OpenAPI 3.1 + WebMCP tool declarations so AI agents transact directly
• 100+ Programmatic Data Saturation matrices & original benchmark dataset publication
• Bi-weekly Share-of-Model (SoM) citation & sentiment tracking across ChatGPT, Perplexity, Claude & Gemini
• Dedicated principal ASO engineer + priority Slack/Signal channel

---

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Domain

Delivery Email

Program Tier
1-Click Edge Agent Layer — $1,490 (+ $490/mo Drift Guard) ASO Foundation Sprint — $2,500 (5-Day Turnkey PR) Category Saturation Engine — $6,500 (50 Fan-Out Matrices) Enterprise Share-of-Model — $15,000 (Multi-Domain + MCP) Agency White-Label Pack — $995/mo (5 Client Domains)

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