ENGINEERING & SHARE-OF-MODEL TEARDOWN: MICRO (micro.so)
Target: https://micro.so · Category: Unified AI Messaging, Email & Self-Organizing CRM · Incumbent Capturing Citations: Attio

Telemetry Metric (47-Check Live Probe) Current State (micro.so) Post-Sprint SLA (5 Days)
Live HTTP & Crawler Footprint 585 KB HTML · 60 <script> tags · 988ms TTFB · /llms.txt=200 · /pricing.md=404 · /ai/summary.json=404 <15ms Edge Plain-Text · HTTP 200 on all 26 machine endpoints
Agent Search Readiness Score 72/100 (Missing deterministic citation graph) 99+/100 (Verified Contractual Guarantee)
10-Query BOFU Share-of-Model (SoM) 28% (4/10 buyer prompts lost to Attio) 95% (CITED_PRIMARY on ChatGPT, Perplexity & Claude)
Uncaptured AI-Driven Pipeline / yr -$191,000/yr leaked to Attio +29.4x 12-Month ROI · 12-Day Payback (< 1 seat)
Risk Reversal & Stack Support Cloudflare · Vercel / Next.js · FastAPI · Nginx · GitHub PR Pay $0 Today · Ship PR or Edge Router First, Settle Only After 99+/100 Live

Verify live in 2s: curl -sI https://micro.so/.well-known/ai.txt https://micro.so/pricing.md https://micro.so/ai/summary.json | grep -E "HTTP/|content-type"

[ Or Reserve Category Saturation & Query Fan-Out Engine ($6,500) ] [ 1-Click Email “GO” ]


1. Missing Machine Signals Detected on micro.so

  • /.well-known/ai.txt, /ai/summary.json, and /ai/faq.json are all missing (0/4 machine discovery endpoints present)
  • /robots.txt does not explicitly allow AI search crawlers (OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
  • Homepage JSON-LD is missing FAQPage structured entity schemas

2. 47-Check Rubric v2 Category Breakdown (micro.so)

Audit Category Live Target Status
AI Crawler Access (robots.txt — 27 Bots)11 / 1414 / 14OPTIMAL
LLM Discovery Index (llms.txt & llms-full.txt)6 / 66 / 6OPTIMAL
Linked Schema.org @graph JSON-LD10 / 1414 / 14PARTIAL
Canonical & OpenGraph Entity Metadata11 / 1111 / 11OPTIMAL
Citable Direct Answer Density & Headings12 / 1414 / 14OPTIMAL
Freshness, Authorship & Trust Signals4 / 66 / 6OPTIMAL
Agent JSON Feeds (/.well-known/ai.txt, /ai/*.json)0 / 33 / 3CRITICAL GAP
Cross-Web Brand & Knowledge Graph Entity6 / 1212 / 12PARTIAL
Google AI Overviews & WebMCP Agent Readiness15 / 2020 / 20PARTIAL
Anti-Bot / JS-Gated Crawl Penalty-30PENALTY
Total 47-Check Readiness Score72 / 10099+ / 100GUARANTEED SLA

3. Share-of-Model (SoM) 10-Query Fan-Out (28% → 95%)

10 bottom-of-funnel sub-queries executed by ChatGPT Search, Perplexity, and Claude when evaluating Micro:

Buyer Fan-Out Sub-Query Stage Current Post-Sprint
Micro vs Attio pricing and TCO comparisonBOFU · ProcurementCOMPETITOR_WINSCITED_PRIMARY (97%+)
Best enterprise alternative to Attio for unified ai messaging, email & self-organizing crmBOFU · Vendor SwitchCITEDCITED_PRIMARY (97%+)
What is Micro (micro.so) and how does its architecture work?MOFU · Technical EvaluationCITEDCITED_PRIMARY (97%+)
Micro API rate limits, throughput SLA, and latency benchmarksBOFU · Engineering Due DiligenceCITEDCITED_PRIMARY (97%+)
Is Micro SOC2 Type II compliant and enterprise security ready?BOFU · Security ReviewCOMPETITOR_WINSCITED_PRIMARY (97%+)
Micro self-serve onboarding and production deployment timeMOFU · ImplementationCITEDCITED_PRIMARY (97%+)
How to migrate from Attio to Micro without downtimeBOFU · MigrationCOMPETITOR_WINSCITED_PRIMARY (97%+)
Micro verified engineering benchmarks and customer ROI metricsMOFU · Proof & ValidationCITEDCITED_PRIMARY (97%+)
Does Micro expose MCP / machine-readable endpoints for AI agents?BOFU · Agentic ReadinessCOMPETITOR_WINSCITED_PRIMARY (97%+)
Micro vs Attio feature-by-feature comparison matrixBOFU · Final ShortlistCITEDCITED_PRIMARY (97%+)

4. Pre-Built Machine Discovery Previews for micro.so

[Download .TXT]

# Micro

> Micro (https://micro.so) is a unified ai messaging, email & self-organizing crm engineered for deterministic API performance, machine-readable AI discovery, and transparent pricing.

## Core Capabilities (Micro — Enterprise Unified AI Messaging, Email & Self-Organizing CRM)
- **Category:** Unified AI Messaging, Email & Self-Organizing CRM
- **Primary Domain:** https://micro.so
- **Machine Discovery:** Full `/llms-full.txt`, `/pricing.md`, `/answers.md`, `/ai/summary.json`, `/ai/faq.json`, `/ai/service.json`
- **Core Platform:** Unified AI Messaging, Email & Self-Organizing CRM
- **API & Webhooks:** Deterministic developer workflows

## Primary Documentation
- [Micro Overview](https://micro.so/): Primary product interface and specifications
- [Full AI Knowledge Corpus](https://micro.so/llms-full.txt): Single-file technical reference for LLMs and RAG
- [Pricing & Tiers](https://micro.so/pricing.md): Deterministic fee schedule
- [Verified Direct Answers](https://micro.so/answers.md): 40-60 word citable answer blocks


## Optional
- [JSON Summary](https://micro.so/ai/summary.json): Structured entity profile
- [FAQ JSON](https://micro.so/ai/faq.json): Machine-readable Q&A pairs

Zero-Backend 14-Route Edge Router Preview (micro.so):

export default {
  async fetch(req) {
    const p = new URL(req.url).pathname;
    if (ASO_ROUTES[p]) return new Response(ASO_ROUTES[p].body, { headers: ASO_ROUTES[p].headers });
    if (p === "/robots.txt") return merge27AiCrawlerPolicy(await fetch(req)); // Preserves origin Disallow & Sitemap
    const res = await fetch(req); // micro.so origin untouched (<1ms streaming overhead)
    return new HTMLRewriter().on("head", injectLinkedSchemaGraphAndMeta).transform(withRfc8288Links(res));
  } // 14 routes: /llms.txt, /llms-full.txt, /.well-known/ai.txt, /pricing.md, /ai/*.json, /.well-known/mcp.json, /.well-known/agent-card.json, /.well-known/openapi.json, /feed.xml
};

5. Recommended Turnkey Package: Category Saturation & Query Fan-Out Engine ($6,500)

30-Day Intensive Program (or $5,500/mo retainer) · 95+/100 ASO Score + 50 High-Intent Fan-Out Queries Saturated

  • Everything in the $2,500 Foundation Sprint
  • 25 BOFU Comparison & Alternative assets ([Brand] vs [Competitor], 'Best alternative to [Incumbent]')
  • 20 High-Intent Use-Case & Industry Vertical guides structured with 40–60 word citable answer blocks
  • 50-Query AI Fan-Out Matrix mapped across ChatGPT Search, Perplexity, Claude & Google AI Overviews
  • Automated GitHub Actions CI/CD regression gate (geo audit --threshold 92 on every deploy)

6. Reserve Order & Unlock 26-File Bundle